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Thanks for reaching out to us, Tyke.

Malone

Your clever idea of using the * to indicate errors has got me thinking. You will recall that Tesco e-mailed Stevea6000 to get feed back on their Tesco's' idea. Why don’t you contact them to suggest they re-brand as Te’*s’*co’*s’*. They love gimmicks and this is highly original.

The re-branding of Sainsbury to Sainsbury’s is estimated to have cost the company £3m, so Tesco would pay you a huge fee for the idea. Actually the Sainsbury change was first suggested in a posting on this forum 2 or 3 years ago, on the PCT I think. So the company should make a contribution to the PU. We need to find the posting but as Tyke has pointed out, there are 25,000 of them. Can a few of us search them? Sorry, I can’t help. I have got to go shopping.

Jigjag

Although you might have a good, profitable idea, the thought of communicating with Tesco fills me with horror!

On the Tescos/Tesco's/Sainsburys theme, I watched a BBC drama earlier this week. One character had a bit more money than usual, and someone said to her 'Watch it, you'll be shopping in Marks's next'! It could, of course, have been 'Markses' like the earlier 'Bootses'.

I noticed a large new sign on a small building in town this morning


TAXI'S

Abbreviations & Acronyms

I understand why these are used in written work because it can get tedious when the longer version is repeated in the same article but it is annoying when the reader is assumed to know what obscure ones are and has to look them up.
Even worse is their use by radio/tv presenters etc when there is no need. A recent example was a BBC presenter who kept referring to the `World Wildlife Fund` as `double u double u eff`- this defeats the object of using abbrev`s and acronyms as it is longer and more difficult to say!

Tyke, interesting stuff. The 'double u...' usage is a piece of nonsense.

Sorry, I can't resist -, from your post, 'abbrev's' what? (As apostrophe monitor, I am ever-vigilant!

Keeping you on your toes` Malone!

On my toe's, surely? Thanks, Tyke.

Tyke

Thanks and I agree with Malone that it is nonsense. To me, the "double u double u eff" is the World Wrestling Federation. I have followed this sport for many years.

You get the same problem with ECB and LSE. Presenters keep rattling on without ever using the correct name for the organisation so you don't know if they are talking about (i) the official body for cricket or the European Central Bank, and (ii) the London School of Economics or the London Stock Exchange.

Malone

With your permission, I will "take this forward" with Tesco, "going forward".