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Mullingar, in reply to your question, last week’s title referred to an adjective, commonly applied to a collection of objects that shared similar characteristics to the one that was illustrated by the lines.

Unstuck, I’ve amended your post as I was informed that part of the theme was given away.

Penny finally dropped jB - thank you again and puzzle completed.

Thanks Norah and apology for over-stepping guidelines.

Thanks once more useby. Of course I see how that adjective works now. Doh

Halfway through and still blissfully clueless as to what's going on. But reassured by the successful posters on this forum. The penny will eventually drop, even on this thick head...

Am enjoying a week in sunny Northumberland which may explain why it’s taken me so long to complete the grid, which was a very enjoyable challenge.

Not sure of the parsing of 22 mind.

Needless to say I won’t be spending much time if any on the slogan.

Dim, 22A is in the same theme group as 1A. Once you've made the required change, it's an anagram plus a common abbreviation.

Try applying the three thematic treatments to the title and that might lead you to the slogan.

RHSL

22: Thanks, that makes sense

Slogan: Then again, it might not ☹️

Dim, if you travelled to Northumberland by public transport, you might have heard it. It jars when you first hear it