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Just opened an email which refers to: Tesco's'

Steve

Thanks .. the dreaded double apostrophe! I haven't seen one for a while.

Malone

I could not pronounce the "ch" in "loch" properly, but I am fairly competent at the "ch" in Welsh e.g in "bach"- little one.

Jigjag, as long as you/we can pronounce properly the words we choose to use, words we need to use, we should be fine!

I agree Rossim and Malone, regional accents display a surprisingly rich diversity for such a small country.
Here in Tykeland people from Hull (and the East Coast to a lesser extent) pronounce `cold` as `curled`... this can take some getting used to - I`m not sure how they pronounce `curled`... probably `cairled`!

Interesting, Tyke - I have never come across the cold/curled pronunciation. That would probably throw me!

I know many people who think the supermarket chain is called Tescos - understandable in a way as we have Sainsburys and Morrisons.

NB No apostrophes were used in the making of this post, deliberately.

Hope your new role as Apostrophe Lady is not proving too onerous Malone - sounds a bit like painting the Forth Bridge!

Tyke, my eyebrows get a good work-out most days - raised when I spot missing or rogue apostrophes on my travels.

As we're in PU … painting the Forth Bridge is no longer a never-ending task. I think this is due to new paint or a new coating, something like that.

Malone

Congratulations on your apostrophe-free posting, difficult when writing about these companies. It reminds me about the story that was written without using the letter "e".

Sainsburys (as we call the company) brand themselves in 4 different ways, Sainsbury's/Sainsburys/Sainsbury/ J Sainsbury when referring to their stores/website/on-line shopping/stock market.

None of these is correct. It should be Sainsburys' as it was a family business run by several members called Sainsbury, who I think still run it!

Three times today I've heard someone on TV using "begs the question" to mean "requires the question". That's not what it means! It means assuming the answer to the question while asking it.