Rossim, my father-in-law wanted and expected 'Esquire' on his mail - it always seemed daft to me and I'm glad it's wandered off into oblivion.
Jigjag, when I was listing names for the Golden Arches 'restaurant', I couldn't bring myself to include 'Maccy Ds'. I'm sure you'd never use such a chavvy term.
Of all the burger joints in the world, the only one I could tolerate was the Wimpy - mainly for the reasons you listed. Another big plus was having the food served on a plate.