@bobs mum
You might be right.  Les did say he was getting "a 
bit more money"  & the Audi is almost half the price, but still a rocket with very hot styling.
Then again, Aston Martin was 007's original choice & he has returned to the marque in the last three films.
Bottom line: the big boys don't give a damn about fuel economy.  Not a Prius in sight.
Les, are you out shopping yet?  (-;