"What's the big ___?" - Crossword Clue

Below are possible answers for the crossword clue "What's the big ___?".

4 letter answer(s) to "what's the big ___?"

IDEA
  1. an approximate calculation of quantity or degree or worth; "an estimate of what it would cost"; "a rough idea how long it would take"
  2. the content of cognition; the main thing you are thinking about; "it was not a good idea"; "the thought never entered my mind"
  3. a personal view; "he has an idea that we don't like him"
  4. your intention; what you intend to do; "he had in mind to see his old teacher"; "the idea of the game is to capture all the pieces"
  5. (music) melodic subject of a musical composition; "the theme is announced in the first measures"; "the accompanist picked up the idea and elaborated it"

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