I'm confused by these exchanges. It's clear that the "cause" is given by two columns each of two words, 9 letters in each column - and they make an apt picture. Having listened several times to the comments - thanks, google! - I hear a three-word phrase uttered by ONE to TWO (of the protagonists, (but surely you can have only one protagonist?) uses up in two rows a further 10 cells (there are overlaps). That's 28. Where are the other 9 cells in a fifth line?