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every other letter backwards in the clue from the word hard

Yes, but it's tricky
toenail hard backwards is drahlianeot
Take every other letter
dRaHlIaNeOt

Thanks AndyC - I should have got the reference to New Romantics.

Rhino's horn is made of the same protein as toenails. It turns up on his nose.

Oh, and I'd tried all sorts of alternates forwards and backwards but didn't spot that one. Glad there are cleverer people than me who can help. Thanks again.
One last question, if you'd be so kind:
40d Text about the way jumper places for commercial display. I have SHOWROOMS because it fits and they are places for commercial display, but I don't get the 'Text' and 'jumper' bit.

SMS (short messaging whatever) about HOW and ROO for jumper

The jumper is a roo.

Way is how
Jumper is roo
SMS is the text message bit.
You end up with S how roo MS/showrooms.

Thanks again ChrisE. Found it difficult this week, but finished now (with much help from the Forum and Chambers word wizard.)

rossim is quite correct too - what a clever clue!