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Evening all, only just got my copy, stuck on two, 9 down 11 letters, "giving financial aid like Belgium is said to do", -u-s-d-s-n-. 20 across "method of advertising that is quietly persuasive and subtle" 4 and 4 S-f-
s-l- (safe sale?)

subsiding
soft sell?

sorry - subsidising.?

Many thanks Trevor, much appreciated