Definition - gimmick

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gimmick
  1. something unspecified whose name is either forgotten or not known; "she eased the ball-shaped doodad back into its socket"; "there may be some great new gizmo around the corner that you will want to use"
  2. a drawback or difficulty that is not readily evident; "it sounds good but what's the catch?"
  3. action whose long-term benefit is doubtful

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